The Digital Marketing Metrics That Matter
There are just so many things to track in your digital marketing campaign! How do you define which are the digital marketing metrics that matter ...
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SEO vs PPC: When To Use Each?
You want to boost your website traffic. Which should your focus on? Both SEO and PPC are part of the overarching digital marketing model of ...
Why You Need To Conduct Regular Website Analytics
Just like your car, your website also requires regular maintenance. Checking your website analytics is a two-prong approach to conducting ...
Importance of Website Analytics In Digital Marketing
Gain valuable insights through your website analytics process. Identify consumer patterns and behaviours that parallels the marketing funnel for ...
Is Split Testing Right For My Business?
Split testing is a useful strategy to yield maximum conversions. It is a great way to optimise your campaign as it is based on the actions of ...
Split Testing Best Practices For Website Optimisation
Split testing helps you find solutions for your website problem areas while optimising your website at the same time. What are some of the split ...