User experience or UX design refers to any interaction that a user has had with a product or service. It takes into account any element that can help to define the experience of the users. This consists of everything that they see, touch, hear and their emotional reactions. 

Essentially, it is the process of creating websites that are easy and pleasant to use. No doubt when you focus on creating great UX, your website will also experience positive changes.

But why is UX design important for my website?

For business owners, your website can be seen as your digital portfolio that shares important information about your business. For the most part, it is also the first thing that your customers would see about your business. Thus, it is pertinent that the website is visually appealing to your consumers and they find it easy to navigate around to find information.

If the UX of the site is bad, visitors will not stay on the site for long. This is detrimental for your business as a visitor that leaves is a lost opportunity. Therefore, another reason why UX is so important is because it directly affects your conversion rates. 

With good UX design on your website, you will be able to achieve these 5 factors in your business:

1. Improve The Customer Experience

A good UX design is able to anticipate your users’ needs and wants. It helps users to easily move around your website with the intention of reaching an ultimate goal. UX design engages and may even interact with the user, prompting them towards completing a particular action.

2. Reduce Bounce Rates 

With a solid UX design, visitors are more likely to engage with your content. They will be curious to navigate around, effectively decreasing your bounce rates

3. Drive Sales and Conversions –

An excellent UX Design is especially imperative to e-commerce websites. Poor designs that do not take into account the user behaviour will see higher cart abandonments and fewer overall purchases. 

4. Improve ranking signals 

While it is important to build a beautifully functioning website, it is also important that the website is searchable. Google is also prioritising good UX design as part of its ranking algorithm. This is because Google is placing greater emphasis on mobile-friendly websites as well as fast loading speeds. 

5. Cut Customer Service Costs and Time

When you visitors are able to find the information they are looking for, they are less likely to contact you to clarify their doubts. This is the power of a good UX design. A visually pleasant and functional website will empower your visitors with necessary information, nudging them to purchase your product or services. 

Conclusion

Every website should have a clear purpose in order to create a great user experience. While you want your website to rank highly on the search engine results page, you also want your visitors to have have a positive experience on your website and keep coming back to complete another objective. These 2 factors work hand in hand with one another. A website with poor UX design is not likely to be ranked highly. Thus, it is important to think about your website from your user’s perspective and build a website that is designed to optimise their engagement levels with your brand.  

If you are curious as to how your website is performing in terms of UX, simply contact us and we will be happy to set up an appointment with you to understand and discuss your needs further.