Winning Over A Tough, Niche Market
Overview:
Connecting With Hard-To-Reach Audience
Having grown to be one of Asia’s largest industrial security companies, our client was eager to break into a new market while also establishing the organization as an innovative industry leader.
With a network of over 100 subsidiaries and affiliated companies, our client is deeply involved in the B2B market with a niche target audience.
Having grown to be one of Asia’s largest industrial security companies, our client was eager to break into a new market while also establishing the organization as an innovative industry leader.
With a network of over 100 subsidiaries and affiliated companies, our client is deeply involved in the B2B market with a niche target audience.
The Key
Objective(s)
To enter into a new market and educate users about their expertise and core capabilities in the industry.
The Greatest
Challenges
– Due to the highly technical nature of the business, the target audience is rather constrained and niche.
– Large numbers of countries to run the campaign as client wants to maintain global presences.
Our Recommended
Strategy
– Conducted a 6 weeks campaign with testing phase to identify and reallocate budget to the best performing platforms, regions and advertising assets.
– To further improve the ROI, we proposed on additional advertising assets (video) as well as leads capturing mechanics during the campaign.
The Final
Results
*All statistics were generated based on respective platforms.
What Our Partners Say
TESTIMONIALS
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.
Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.
Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Working with this agency has been smooth-sailing. The constant mutual interaction along with vast ideas/recommendations specially curated by Mescalon to ultimately help achieve business goals is definitely a score.
I have engaged them to help run ads of all sorts and not only do they know their stuffs well, but they ensure that advertising budget is efficiently and effectively spent throughout the entire campaign process.
Definitely recommend this to anyone out there in need of a marketing agency!
...Beyond just looking at our digital capabilities, they also took into consideration our internal processes to craft a marketing strategy that fits us best... they exceeded our expectations by increasing website traffic by 20% and acquiring over 1,000 marketing qualified leads for our sales team!...
Overall, ~it has been enjoyable working with ~ the team in Mescalon is reliable and they have definitely won our trust with open communications and transparency... It has been a fruitful partnership that allowed my team to grow our digital competency and have a stronger digital presence.
"I have worked with at least a dozen Digital Marketing agencies and Mescalon stood out for being passionate, professional and prompt!
I am impressed with their "client-first" approach where clients' issues were addressed by their creative and practical solutions.
I will not hesitate to recommend Mescalon to any brand owner who needs a reliable and experienced digital marketing partner.