Unifying The Digital Experience
Overview:
Developing A Traditional Industry
An MNC business in the traditional industry is struggling to get started with the adoption of digital practices into their regional marketing strategies.
An MNC business in the traditional industry is struggling to get started with the adoption of digital practices into their regional marketing strategies.
The Key
Objective(s)
– To increase awareness and consideration levels for the business.
– To implement digital marketing in a traditional industry where users may not be as tech-savvy.
The Greatest
Challenges
– Inability to maximise potential reach in the market.
– Lack of synergy between various digital platforms.
– Marketing activities were conducted in silos and is very dependent on seasonal effects.
Our Recommended
Strategy
– Implemented proper tracking at both regional and country level to gain insights respectively.
– Leverage on various data points such as website and advertising platforms to increase the targeting accuracy.
– Optimising marketing activities based on the whole funnel rather than narrowly evaluating performances at Top of the Funnel (TOFU).
The Final
Results
*All statistics were generated based on respective platforms.
What Our Partners Say
TESTIMONIALS
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.
Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.
Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Working with this agency has been smooth-sailing. The constant mutual interaction along with vast ideas/recommendations specially curated by Mescalon to ultimately help achieve business goals is definitely a score.
I have engaged them to help run ads of all sorts and not only do they know their stuffs well, but they ensure that advertising budget is efficiently and effectively spent throughout the entire campaign process.
Definitely recommend this to anyone out there in need of a marketing agency!
...Beyond just looking at our digital capabilities, they also took into consideration our internal processes to craft a marketing strategy that fits us best... they exceeded our expectations by increasing website traffic by 20% and acquiring over 1,000 marketing qualified leads for our sales team!...
Overall, ~it has been enjoyable working with ~ the team in Mescalon is reliable and they have definitely won our trust with open communications and transparency... It has been a fruitful partnership that allowed my team to grow our digital competency and have a stronger digital presence.
"I have worked with at least a dozen Digital Marketing agencies and Mescalon stood out for being passionate, professional and prompt!
I am impressed with their "client-first" approach where clients' issues were addressed by their creative and practical solutions.
I will not hesitate to recommend Mescalon to any brand owner who needs a reliable and experienced digital marketing partner.