Gaining Control of Your Success
Overview:
Reducing reliance on shopping platforms
A local furniture company was reliant on e-commerce platforms to bring in online sales.
While the revenue generated is high, they were also under the pressure to invest more money to advertise on the respective platforms in order to gain higher exposure level and thus resulting in lower profit margins.
A local furniture company was reliant on e-commerce platforms to bring in online sales.
While the revenue generated is high, they were also under the pressure to invest more money to advertise on the respective platforms in order to gain higher exposure level and thus resulting in lower profit margins.
The Key
Objective(s)
– To grow its own e-Commerce website’s revenue.
– To reduce the dependency of external platforms.
– To generate higher tickets purchase through its own site.
The Greatest
Challenges
– Incompatible product-market fit.
– Unable to sustainably meet target average sales order of $800 per ticket.
– Reluctant to commit additional budget for another platform.
Our Recommended
Strategy
– Using 20% of Client’s existing budget, we launched an advertising campaign to test and collect insights.
– Implemented proper tracking to measure the conversion funnel and identify the products with highest sales volume and value.
– Based on insights gathered, we proposed a few up-selling and cross-selling opportunities.
The Final
Results
*All statistics were generated based on respective platforms.
What Our Partners Say
TESTIMONIALS
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.
Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.
Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Working with this agency has been smooth-sailing. The constant mutual interaction along with vast ideas/recommendations specially curated by Mescalon to ultimately help achieve business goals is definitely a score.
I have engaged them to help run ads of all sorts and not only do they know their stuffs well, but they ensure that advertising budget is efficiently and effectively spent throughout the entire campaign process.
Definitely recommend this to anyone out there in need of a marketing agency!
...Beyond just looking at our digital capabilities, they also took into consideration our internal processes to craft a marketing strategy that fits us best... they exceeded our expectations by increasing website traffic by 20% and acquiring over 1,000 marketing qualified leads for our sales team!...
Overall, ~it has been enjoyable working with ~ the team in Mescalon is reliable and they have definitely won our trust with open communications and transparency... It has been a fruitful partnership that allowed my team to grow our digital competency and have a stronger digital presence.
"I have worked with at least a dozen Digital Marketing agencies and Mescalon stood out for being passionate, professional and prompt!
I am impressed with their "client-first" approach where clients' issues were addressed by their creative and practical solutions.
I will not hesitate to recommend Mescalon to any brand owner who needs a reliable and experienced digital marketing partner.