SUCESS

Beyond Building A B2B Brand

Overview:

Establishing its B2B Identity

Client is an established B2C market player in the competitive consumer electronics industry. Following this achievement in B2C, client wants to accomplish similar success in the B2B environment.

They would like to adopt a holistic approach to market its product as a one-stop shop for B2B solutions.

Client is an established B2C market player in the competitive consumer electronics industry. Following this achievement in B2C, client wants to accomplish similar success in the B2B environment.

They would like to adopt a holistic approach to market its product as a one-stop shop for B2B solutions.

The Key

Objective(s)

– To increase the awareness and promote its solutions targeting at different verticals at a regional level.

– To perform leads generation through downloading of white paper.

The Greatest

Challenges

– Budget needed to be evenly distributed to each country regardless of performances.

– Unable to achieve ROI due niche market.

Our Recommended

Strategy

– Conducted an audit to understand the user journey and redesigned the flow and mechanics.

– Rework on its creative and advertising assets, along with the new sets of ad copies.

– Conducted a 8 weeks campaign with testing phase to identify and reallocate budget to the best performing platforms, regions and advertising assets.

The Final

Results

Ads Engagement
Engagement to website visit rate.
Leads Generated
Cost per acquisition (Before $72.00)

*All statistics were generated based on respective platforms.

What Our Partners Say

TESTIMONIALS

In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.

Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.

Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Working with this agency has been smooth-sailing. The constant mutual interaction along with vast ideas/recommendations specially curated by Mescalon to ultimately help achieve business goals is definitely a score.

I have engaged them to help run ads of all sorts and not only do they know their stuffs well, but they ensure that advertising budget is efficiently and effectively spent throughout the entire campaign process.

Definitely recommend this to anyone out there in need of a marketing agency!

Marvin Chia

Digital Marketing Specialist @ ByteDance

...Beyond just looking at our digital capabilities, they also took into consideration our internal processes to craft a marketing strategy that fits us best... they exceeded our expectations by increasing website traffic by 20% and acquiring over 1,000 marketing qualified leads for our sales team!...

Overall, ~it has been enjoyable working with ~ the team in Mescalon is reliable and they have definitely won our trust with open communications and transparency... It has been a fruitful partnership that allowed my team to grow our digital competency and have a stronger digital presence.

Angeline Ang

Dept Head, Regional Brand & Communications @ Epson Southeast Asia

"I have worked with at least a dozen Digital Marketing agencies and Mescalon stood out for being passionate, professional and prompt! 

I am impressed with their  "client-first" approach where clients' issues were addressed by their creative and practical solutions.

I will not hesitate to recommend Mescalon to any brand owner who needs a reliable and experienced digital marketing partner. 

Khim Kuah

Head, Business Development ( HCE Learning ) @ Focus Publishing Ltd