Beyond Building A B2B Brand
Overview:
Establishing its B2B Identity
Client is an established B2C market player in the competitive consumer electronics industry. Following this achievement in B2C, client wants to accomplish similar success in the B2B environment.
They would like to adopt a holistic approach to market its product as a one-stop shop for B2B solutions.
Client is an established B2C market player in the competitive consumer electronics industry. Following this achievement in B2C, client wants to accomplish similar success in the B2B environment.
They would like to adopt a holistic approach to market its product as a one-stop shop for B2B solutions.
The Key
Objective(s)
– To increase the awareness and promote its solutions targeting at different verticals at a regional level.
– To perform leads generation through downloading of white paper.
The Greatest
Challenges
– Budget needed to be evenly distributed to each country regardless of performances.
– Unable to achieve ROI due niche market.
Our Recommended
Strategy
– Conducted an audit to understand the user journey and redesigned the flow and mechanics.
– Rework on its creative and advertising assets, along with the new sets of ad copies.
– Conducted a 8 weeks campaign with testing phase to identify and reallocate budget to the best performing platforms, regions and advertising assets.
The Final
Results
*All statistics were generated based on respective platforms.
What Our Partners Say
TESTIMONIALS
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.
Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time.
Mescalon combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.