by admin | Oct 6, 2021 | Digital Analytics
So your website is up and running. You notice that your website traffic is finally gaining traction in terms of volume. By now, you would have a Google Analytics account set up for you to track your website analytics. While you see and acknowledge the numbers, you...
by admin | Oct 5, 2021 | Digital Analytics
Another synonymous term for split testing is A/B Testing. Split testing is a crucial aspect of any digital marketing strategy. Every campaign is essentially an experiment with the common objective producing maximum ROI through the best combination of marketing...
by admin | Sep 18, 2021 | Digital Advertising, Digital Analytics
Even before much of the world found themselves in a lockdown situation, social media advertising and usage has been increasing. And this situation is evermore so prevalent now. Especially since people are finding themselves at home more often than previously. This...
by admin | Sep 12, 2021 | Search Engine Optimisation, Website Development
A good SEO strategy is so much more than just keywords and content. It actually comprises a lot of technical elements that are happening behind the scenes. If you want your website to perform well in search engine rankings, incorporating these SEO techniques are...
by admin | Sep 11, 2021 | Search Engine Optimisation, Website Development
Any business looking to be successful online should be aware of how intricately linked SEO and web design are to each other. This is because users are online for a myriad of reasons. If your website does not have a strong online presence and fails to cater to the...
