Are you aware that you can improve your search rankings, your conversion rates and reduce your cost per acquisition by focusing on just one aspect of SEO? Isn’t that great? You can definitely reap multiple benefits, as mentioned, if you focus on optimising for high...
When analysing your digital marketing campaign, it can get quite complicated trying to make sense of all the data. There are just so many things to track! So how do you define which are the digital marketing metrics that matter to your business? In other words, how do...
In most business, the overarching objective of digital marketing is to drive traffic to your website with the intention of converting these leads into sales. With this in mind, Google provides you with two ways to market your business on their search engine results...
Website traffic is usually measured in visits or sessions. It simply refers to the number of visitors that the website receives. Hence, the volume of website traffic can be seen as indicative of the popularity of the brand. Google will then identify the brand and its...
Your website the gateway to your business operations. For the most part, it is the first touchpoint that your online users will have of your business. Hence, it is imperative that your website is well-maintained and kept updated at all times. Similar to taking care of...
