by admin | Oct 19, 2021 | Digital Analytics, Website Development
Website traffic is usually measured in visits or sessions. It simply refers to the number of visitors that the website receives. Hence, the volume of website traffic can be seen as indicative of the popularity of the brand. Google will then identify the brand and its...
by admin | Oct 8, 2021 | Search Engine Optimisation, Website Development
Your website the gateway to your business operations. For the most part, it is the first touchpoint that your online users will have of your business. Hence, it is imperative that your website is well-maintained and kept updated at all times. Similar to taking care of...
by admin | Oct 6, 2021 | Digital Analytics
So your website is up and running. You notice that your website traffic is finally gaining traction in terms of volume. By now, you would have a Google Analytics account set up for you to track your website analytics. While you see and acknowledge the numbers, you...
by admin | Oct 5, 2021 | Digital Analytics
Another synonymous term for split testing is A/B Testing. Split testing is a crucial aspect of any digital marketing strategy. Every campaign is essentially an experiment with the common objective producing maximum ROI through the best combination of marketing...
